ULTIMO was created in 2009, as a result of the CEO Group’s realization that there were very limited apparel options for plus-size men. To fill the void and tap a huge underserved market, ULTIMO was introduced as a brand specifically designed and manufactured for big and tall men.

Meaning “ultimate” in Spanish and Italian, Ultimo aims to be the first and final name in plus-size men’ s fashion in the Philippines. It is the ideal choice for big and tall urban corporate males who lead active, driven lifestyles, and put a premium on looking sharp and stylish without the limitations of size. ULTIMO’s product categories include long-sleeve and short-sleeve shirts in a wide array of colors matched with form-flattering structure; dress pants, suits and jackets are tailored to proportion for a better look and feel. The brand’s sizes ranges from 1X to 5X and specifications were carefully designed with both aesthetic form and maximum comfort in mind.

ULTIMO is exclusively sold in the Max Wear section of SM department stores nationwide.