SAHARA, the CEO Group’s pioneer brand, started as a fledgling T-shirt brand in 1978. Over time and with experience, the brand achieved mastery of the craftsmanship of men’s clothing, leading to today’s success and recognition as one of the most renowned local men’s executive brands in the Philippines. 

SAHARA provides a wide range of youthful, trend-setting pieces with product lines that consist of shirts, pants, suits and ties that meet the needs of men who lead active, dynamic lifestyles.

SAHARA’s signature slim fit shirts are a certified hit among the young and fashion-conscious, featuring the discreet yet distinct details the brand is known for.

SAHARA is available in all major department stores nationwide.