CRITERION has long been regarded as a key player in the local men’s wear scene, recognized particularly for its strong dress pants line. Acquired by Concept Clothing in 2005, the brand’s product categories evolved to accommodate dress shirts that delivered both comfort and style; suits for both the boardroom and the ballroom; and formal zip-up jackets of fine form and functionality. 

CRITERION targets the urban male who wants versatile garments for both work and weekend wear. With its attention to detail and quality, CRITERION sets a whole new standard of style for men’s apparel.

CRITERION is an SM exclusive brand and is in SM stores nationwide.